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Our Work · Media

Contxtual — Shoppable Video Commerce Platform

A shoppable video commerce platform

Overview

Project at a Glance

Industry
  • Media, Broadcasting & Infotainment
  • Commerce, Retail & Digital Marketplaces
Services
  • Computer Vision & AI Development
  • Shoppable Video / Ad-Tech Platform
Client

United States

Key Highlights
  • Computer Vision

    Scene Analysis

  • United States

    Client Region

  • New Revenue

    for Streamers

Capabilities

Key Features

Identifying the disconnect between watching and shopping, and solving it with computer vision and AI visual matching.

In-Video Product Discovery

01 / 05

Shop items characters wear, on screen.

The challenge

Viewers Can't Shop What They See On Screen

There's no built-in way for a viewer to identify or purchase clothing and accessories worn by characters in a show or movie.

Key Challenges & Solutions

Problems we solve

The operational hurdles that stood between the business and its goals.

  1. There's no built-in way for a viewer to identify or purchase clothing and accessories worn by characters in a show or movie.

    Our Solution

    In-Video Product Discovery

    Shop items characters wear, on screen.

Solutions built for Media

  • E-Commerce
  • AI
  • Web Application
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Technology

Technology Stack

A modern, scalable technology stack built for performance, security and long-term growth.

  • CoComputer Vision Models
  • ViVisual Similarity Matching
  • ReRetail Catalog APIs
  • ViVideo Processing
  • CoComputer Vision Models
  • ViVisual Similarity Matching
  • ReRetail Catalog APIs
  • ViVideo Processing
  • CoComputer Vision Models
  • ViVisual Similarity Matching
  • ReRetail Catalog APIs
  • ViVideo Processing
End Results

Measurable results, delivered

The capabilities Contxtual delivers by turning streaming video into a shoppable experience.

Scoreboard
  • Computer Vision

    Scene Analysis

  • United States

    Client Region

  • New Revenue

    for Streamers

Impact Path01 / 05
Outcome 01

Enabled viewers to discover and purchase products visually matched to what characters wear on screen.

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runs your future

Tell us where you are. We reply within one business day with an engineering point of view.Tell us where you are — an idea, a platform under pressure, or an operation ready to scale. We come back within one business day with an engineering point of view, not a sales script.